Salt & StrawGraphic Designer
made in collaboration with Brittney Habel
During my time at Salt & Straw I was responsible for making newsletters, photo edits and creative creative ways to edit the images of ice cream to fit the Salt & Straw brand standards. Along with those responsiblies, I also created social ads both still and motion for the monthly launches and limited time offers. Outside of my normal responsibilities I would often take on event specific projects such as South Beach Food and Wine Festival or for pop-up markets. I also would be responsible for making photo props for series that needed specific props, such as custom branded choloate boxes with partner branding on it or 3d model, print and paint items for shoots as well.
Google Display Ads
In collaboration with Dywane ‘the rock’ Johnson, who is a part owner of Salt & Straw the first-ever frozen advent calendar was made and auctioned off to support World Central Kitchen a organization who forces on ending wolrd hunger. I with my co-designer Brittney Habel created the collateral, the fridge vinyl, booklet and landing page. I also was the one who took the photos and edited them for this campaign.